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Advertising & Marketing | DesignNotes by Michael Surtees

All posts in Advertising & Marketing

Writing it down

“Maybe ads/brands/whatever work more like velcro than like a bullet or a tennis ball. It’s not about one big, simple hook, but thousands of little ones. If some of them […]

Likemind III

If you haven’t heard of Likemind and are in NYC, check out the site at http://likemind.us/ Today was the third gathering and the second that I’ve been lucky enough to […]

Less than what

Mr. Brier points us to a “ton of pictures from Banksy’s LA show.” I think it would be too easy to either call the show an act of genius or […]

Bleeding Ink

While the concept of placing player’s “dna” into ink is kind of newsworthy, I wonder if Adidas missed a great opportunity to give back to something greater. Why not tie […]

Edmonton Oiler’s Hockey Sales Hype – which one is it? (not to be confused with how bad the leaf’s are)

Here’s one for the creative writer’s ethics board out there if such a thing existed. I subscribe to the Edmonton Oilers email newsletter to stay in touch with one of […]

laptop, paper and plasma

While the laptop wifi feature is nothing new, I think the combination of tv + laptop or newspaper + laptop, or even book + laptop with internet access are going […]

Pretty Serious Fun with Maria Sharapova

I think it’s safe to say that most people have seen the commercial that has Maria Sharapova starring in NYC. Maybe you’ve even started humming the song “Pretty”. It’s a […]

Likeminds 2

John, Micahel, Eric, originally uploaded by GuyBrighton. Aside from moving to NYC for work, one of the reasons why I wanted to move from Edmonton was to have the opportunity […]

3 Likeminds

3 Likeminds, originally uploaded by nbrier. If you’re in NYC tomorrow and feel like waking up early, there’s the second http://likemind.us/ happening. From the website of the same name: who: […]

Wrapping everything

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } wrapping everything, originally uploaded by saralynncantor. […]

Lego Goodness

Words are not needed to express how cool this ad is. See others at Advertising/Design Goodness. Via Chris Glass

make it cult-flick, before it’s actually cult

I probably shouldn’t do this, but I can’t really expand on how the movie industry is marketing films. So I quote in it’s entirety from mircea over at Werkernet. I […]


It’s probably a little too soon to be talking about information overload, but how do people actually make choices when there’s an abundance of options? Who do you trust, the […]

The Question

It had to happen sooner or later, that just dumping a link on my blog and mentioning “it’s interesting” wouldn’t be enough. Now that I’m in the final countdown (for […]

Where have I been?

Sorry for the unuusal quietness of this blog, but hey I’m moving to NYC in a week and there’s a lot of things to get done. One thing that I’ve […]

I’m relocating to NYC!

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } I’m relocating to NYC!, originally uploaded […]

No words needed

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } W+K nike campaign, originally uploaded by […]

Crumpler mini matches

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } crumpler mini matches, originally uploaded by […]

Common issues with a new site, Marktd reviews one week of action

If you’re familiar with http://digg.com then a site like Marktd would be a welcome addition to your morning routine. However it’s not perfect as commented on by it’s initiator with […]

Jim Coudal Video from GDC BC

Jim’s talk coinciding with the GDC BC Mainland chapter’s Salazar Student Design Awards video can be seen at www.bc.gdc.net via the GDC Listserv

Asclepius and Caduceus Explained

Randy over at his Spin Technologies blog has broken down the difference between the two commonly used medical symbols Asclepius and Caduceus. In his post Asclepius vs Caduceus we find […]

What is garbage?

This was a response to a post from a couple days ago. J’s response deserves as much space as the original. Thanks J. “You know, Karim Rashid is a total […]

UPS getaway car

no words can describe how awesome this is

Design has the power

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } stealinthedeejay, originally uploaded by DanielleGrace. “Design […]

the Unboxing Ceremony

iPod 60GB, In-Ear Headphones, A/V Cable, with packaging Originally uploaded by JoshB. Imagine designing something so well that others feel the need to capture the experience and share it on […]

How changing a name has made people buy more coffee

Second Cup, (a coffee chain in Canada) has changed the names of their coffee sizes. If you were to buy a large today, a couple weeks ago it would have […]

Brand Book Promo

From the editor of the now defunct Critique Magazine and the book Brand Gap, it looks like Marty Neumeier has a new book coming out in August titled Zag. Over […]

Trending Google

You can now compare keyword searches with Google trends. The above compares art, design and advertising: www.google.com/trends

Recognizing a pattern

There’s a couple things that I’ll try to tie into this post. The first is the video you should watch above, the second is this small crit on ad blogs […]

Ninja fighting

Design seizures

.flickr-photo { border: solid 2px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } Design seizures, originally uploaded by Michael Surtees. When has […]

World Cup Ball

You can read up on the new World Cup ball at www.soccerballworld.com/Teamgeist.htm via crit

Coffee time on the street

Folgers Coffee ad by Saatchi & Saatchi New York via www.woostercollective.com > www.coloribus.com

Affirmation sticker and smart blog

Affirmation sticker Originally uploaded by saralynncantor. http://curiousshopper.blogspot.com/ just came on my radar tonight. It’s a nicely written blog by a retail planner, though I’m not entirely sure what a planner […]

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