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Comments on: A lot of text is a lot of text? http://designnotes.info/?p=1077 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: Dennis http://designnotes.info/?p=1077&cpage=1#comment-24011 Mon, 06 Aug 2007 05:02:39 +0000 http://designnotes.info/?p=1077#comment-24011 As a designer/writer I see this one two ways, but one thing is consistent: fewer words are better. Sometimes more words are ok – but they need to be good words: the rightwords.

And your illustration shows this beautifully. Starbucks opens a dialogue with their cup. Illy just smacks you over the head with corporatespeak. Props to Starbucks… shame on you Illy – makes me want to throw the cup away while it’s still full.

By: Justin http://designnotes.info/?p=1077&cpage=1#comment-23746 Sat, 04 Aug 2007 17:28:26 +0000 http://designnotes.info/?p=1077#comment-23746 The copy on the illy cup reads like a creative brief intended to yield a tagline. That said, illy is the bomb.

By: Francisco http://designnotes.info/?p=1077&cpage=1#comment-23556 Fri, 03 Aug 2007 18:28:24 +0000 http://designnotes.info/?p=1077#comment-23556 Yes… I agree with you. Short & sweet is how I like my copy (and coffee too!).
But when you have more to say… don’t be shy. Just do it with nice type… that helps!