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Comments on: Another NYC Taxi review… http://designnotes.info/?p=1166 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: Jean http://designnotes.info/?p=1166&cpage=1#comment-99456 Tue, 02 Dec 2008 18:40:37 +0000 http://designnotes.info/?p=1166#comment-99456 Hi, my name is Jean from CHINA FACTORY, we are professional process many kinds of TAXI TOP LIGHT, If you have any interesting please contact with me. Thanks.

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By: Myszka http://designnotes.info/?p=1166&cpage=1#comment-32395 Thu, 25 Oct 2007 03:08:27 +0000 http://designnotes.info/?p=1166#comment-32395 So, I just read The Times piece linked from here and saw that the new logo that went through three major redesigns based on committee decisions. That makes sense because it literally does look like three (bad and different) logos smushed together. I liked the first design the best, not that it was great either.

Oh, and I went to Wolff Olins’ site (didn’t know who he was) and saw that he did that Gap (Red) campaign, I was like, uch. That campaign was so lame.

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By: Ray http://designnotes.info/?p=1166&cpage=1#comment-32322 Wed, 24 Oct 2007 13:58:23 +0000 http://designnotes.info/?p=1166#comment-32322 I agree that the off-duty light is confusing, especially if you go to another city, were the light ON been the taxi is NOT free. (I think DC is an example.)

But for the cab number, it serves the function of being able to identify an individual taxi in case of some emergency. Maybe it’s not the best solution.

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By: Taxi! - www.thegraffiK.com http://designnotes.info/?p=1166&cpage=1#comment-32290 Wed, 24 Oct 2007 10:12:46 +0000 http://designnotes.info/?p=1166#comment-32290 […] Read more about the cab branding at Design Notes, and more about Wolff Olins flexible branding schemes in this NYT article. […]

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By: Myszka http://designnotes.info/?p=1166&cpage=1#comment-32078 Mon, 22 Oct 2007 14:32:39 +0000 http://designnotes.info/?p=1166#comment-32078 I’m with you on the “off duty” thing. You should be able to glance at a taxi and be able to figure out if it’s working without getting an explanation from a local. It’s like the “push yellow tape” sign on the back door of New York City buses. I see people heaving that door open all the time because they don’t see that they can just “push yellow tape” for the doors to swing open.

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By: Myszka http://designnotes.info/?p=1166&cpage=1#comment-32077 Mon, 22 Oct 2007 14:29:46 +0000 http://designnotes.info/?p=1166#comment-32077 I don’t like the new logo because it’s blocky and heavy and generally feels like there’s too much going on. I don’t like any of the elements separately, and it’s even worse all together. The “T” in the circle…it looks like it’s supposed to be a subway stop sign. Why is the “T” broken out of the word “taxi” like that? It’s not like “T” is a nickname for taxis. I just don’t get it!

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