What’s patronising about wondering if every Uniqlo shopper knows what Pantone is? I could have said the same thing about Helvetica or for that matter CMYK. I don’t think the poster is bad for pointing out ink colours, but I do think it’s relevant to ask about how many people get “it”.]]>
you couldn’t be more wrong. the new uniqlo shop in London is mobbed (not necessarily with Asian tourists either) and is featuring very heavily in the style press, in particular the Pantone cashmere. as for the quality, Uniqlo looks like Savile Row when compared to, say, American Apparel.
And as for…
‘It would be interesting to ask someone that is a fan of Uniqlo if they have a clue as to what Pantone means?’
Mentioning “PMS colors” to the general public always seems to cause uncomfortable silences and juvenile chuckles, however. Hopefully the world will soon welcome our pigment overlords.]]>
I think UNIQLO can do well in America, but in Europe it will fail,
because the design of their clothing is mediocre and boring.
UNIQLO is investing massive amount of money in advertising,
but what counts at the end, is the clothing they offer.
I went to the store in London, and the clothing are terrible,
and bad quality.
Most costumers are Japanese or Chinese (always loyal to anything Japanese.),