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Comments on: Fighting the temptation of making things too tight within the design process http://designnotes.info/?p=1224 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: diane zerr http://designnotes.info/?p=1224&cpage=1#comment-46343 Thu, 10 Jan 2008 21:48:35 +0000 http://designnotes.info/?p=1224#comment-46343 Here’s the Picasso story from Lorenzo Romero on AdAge:

Picasso was painting in the park one afternoon. A woman recognized the master, and wished to capitalize on her good fortune. She politely asked Picasso if he would please sketch her portrait, as she had so long admired his work. He agreed, and within five minutes, handed the woman a lovely portrait. “Thank you! Thank you!” the woman replied. “What do I owe you?” To which, Picasso replied, “That will be $5,000.” The woman, taken aback, said, “Five thousand dollors? But, it only took you five minutes!” “No, madam,” replied Picasso, “it has taken me all my life.”

And the reference to Paula Scher was for the citi brand. She drew it in the initial meeting within five minutes on a napkin. Genius. I couldn’t sell that if I tried.

By: michael http://designnotes.info/?p=1224&cpage=1#comment-46174 Thu, 10 Jan 2008 01:54:28 +0000 http://designnotes.info/?p=1224#comment-46174 David – that’s a good question, how do you know if it’s the best idea if you don’t explore other options too? It’s ironic that more time does not necessarily mean better options though some people work better with less time so there’s more focus.

Beth – now that you mention it, that story does sound familiar. I suppose I had design on my mind this morning and not art.

Robbie – I hadn’t really consider that size of the sketch but that’s a good point. I’ll certainly be more conscious of that tomorrow when I pull out my pen and moleskin.

Steve – thanks, that’s probably where I did see it first…

By: Steve http://designnotes.info/?p=1224&cpage=1#comment-46161 Thu, 10 Jan 2008 01:12:31 +0000 http://designnotes.info/?p=1224#comment-46161 The Scher quote can be found in a great Hillman Curtis short film. I think it was in reference to the design fo the City Bank Logo and she said it took her “5 minutes and 35 years”.

By: Robbie de Villiers http://designnotes.info/?p=1224&cpage=1#comment-46110 Wed, 09 Jan 2008 20:47:32 +0000 http://designnotes.info/?p=1224#comment-46110 I often find that the SCALE of an initial sketch can be ignored when tightening up a concept. My “good” drawings always seem to be no bigger than the size of my hand. Inevitably the final size is different and that is often part of the problem. Of course looseness in a sketch may hide many flaws and can be very forgiving – whereas there is little room for fuzziness in the final 🙂

By: beth http://designnotes.info/?p=1224&cpage=1#comment-46085 Wed, 09 Jan 2008 18:00:41 +0000 http://designnotes.info/?p=1224#comment-46085 I like that quote, I have to wonder if it comes from an old Picasso story I’ve heard. From what I can remember it goes something like this:

Picasso’s sitting in a park and a woman recognizes him and asks if he’ll draw her a picture. He doodles something and hands it back to her and says that will be $500. She said “What? That only took you a minute!” and he said “It took my entire life.”

(I’m sure it wasn’t $500, but it was some other astronomical sum probably in French currency.)

By: David Airey http://designnotes.info/?p=1224&cpage=1#comment-46082 Wed, 09 Jan 2008 17:46:40 +0000 http://designnotes.info/?p=1224#comment-46082 An interesting read, Michael.

I think the most important point here is that you actually do return to the first step (probably the best design in the first place).

How do you know it’s the best option if you haven’t fully explored other avenues?

Sometimes you just know, but that extra experimentation and lateral thinking can only heighten your conviction.

Would you agree?

Off-topic, are you aware of all the links below to various ‘buy drugs’ pages?