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Comments on: Orange Bicycles in New York http://designnotes.info/?p=1247 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: Stardoll http://designnotes.info/?p=1247&cpage=1#comment-55165 Wed, 13 Feb 2008 22:09:36 +0000 http://designnotes.info/?p=1247#comment-55165 The majority of cyclists in NYC are pissed off about the DKNY ghost bike rip-off campaign. Interestingly, the branding experts defending it display a uniform lack of moral standards, rationalizing that since DKNY is in business to make money, anything they do is OK. (Waterboarding, anyone?)

The ghost bikes are memorials to dead cyclists. Let them rest in peace!

Using the image of a bicycle in an ad campaign does not equate to advocacy. In this case, it’s just greenwashing. The bike maps DKNY is touting were printed at public expense and are already available at bike shops all over NYC as well as on the Web. The helmets are distributed by the DOT. And as the NY Times City Room reports, the city govt says it has no deal with DKNY.

By taking advantage of cyclists’ sincere desire to see mainstream America embrace cycling, DKNY’s campaign is as opportunistic as it is disrespectful. Which makes it even uglier than the horrific orange paint with which it defiled those 75 bikes.

By: sven http://designnotes.info/?p=1247&cpage=1#comment-51739 Mon, 04 Feb 2008 12:50:41 +0000 http://designnotes.info/?p=1247#comment-51739 inspired by the Ghost Bike memorial project: a ghost bike
is a bike painted plain white attached near a location
where a cyclist have been killed or ibjured by a motorist.

By: michael http://designnotes.info/?p=1247&cpage=1#comment-51417 Sun, 03 Feb 2008 19:10:54 +0000 http://designnotes.info/?p=1247#comment-51417 thanks for pointing that out gwadzilla, good points

By: felix http://designnotes.info/?p=1247&cpage=1#comment-51405 Sun, 03 Feb 2008 18:44:29 +0000 http://designnotes.info/?p=1247#comment-51405 you’ve been tangoed

By: gwadzilla http://designnotes.info/?p=1247&cpage=1#comment-51371 Sun, 03 Feb 2008 16:19:14 +0000 http://designnotes.info/?p=1247#comment-51371 I dig it…

and yes

it draws attention to DKNY
as well as starting the conversation on the topic of urban cycling

will this send money to the pockets of Donna Karan?
maybe… but all the other things are worth it
free cycling maps sounds pretty cool to me

it all companies did something like this
even with a selfish desire
the world would be a better place

we all question the possibility of Altruism
asking for altruism from business?
business is business
of course there is a business spin to anything that a business does