The ghost bikes are memorials to dead cyclists. Let them rest in peace!
Using the image of a bicycle in an ad campaign does not equate to advocacy. In this case, it’s just greenwashing. The bike maps DKNY is touting were printed at public expense and are already available at bike shops all over NYC as well as on the Web. The helmets are distributed by the DOT. And as the NY Times City Room reports, the city govt says it has no deal with DKNY.
By taking advantage of cyclists’ sincere desire to see mainstream America embrace cycling, DKNY’s campaign is as opportunistic as it is disrespectful. Which makes it even uglier than the horrific orange paint with which it defiled those 75 bikes.]]>
it draws attention to DKNY
as well as starting the conversation on the topic of urban cycling
will this send money to the pockets of Donna Karan?
maybe… but all the other things are worth it
free cycling maps sounds pretty cool to me
it all companies did something like this
even with a selfish desire
the world would be a better place
we all question the possibility of Altruism
asking for altruism from business?
business is business
of course there is a business spin to anything that a business does