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Comments on: Looking at Bell Canada http://designnotes.info/?p=1506 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: Randy Hergott http://designnotes.info/?p=1506&cpage=1#comment-99720 Wed, 03 Sep 2008 23:40:53 +0000 http://designnotes.info/?p=1506#comment-99720 I kind of like the logo. Really enjoyed Tony Spaeth's “Don Draper-esque” comment: “Such simplicity takes guts, and shows guts. I don't see this as a new mark of beauty, simply one of confident presence…” Nice!

I like the look of the ads (including the big logo “Bell-ements”) but I was scratching my head over the “er” concept too. oo's idea of “Be” being the repeated text element would have made much, much more sense…

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By: Randy Troppmann http://designnotes.info/?p=1506&cpage=1#comment-99721 Wed, 03 Sep 2008 21:42:00 +0000 http://designnotes.info/?p=1506#comment-99721 No idea about eastern Canada but Bell is getting trounced in the west, despite their campaign with the (much loved) beavers, Frank and Gordon. Still don't really know what “er” is … maybe Bell customers are “doers” ?

Canadian designs … white space … whisper of text? That's a broad stroke Michael. Maybe you are referring to the Telus ad campaign which they bought with the Clearnet who started this campaign circa 1997. That's 11 years ago! Maybe they should hire Frank and Gordon.

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By: oliveroike http://designnotes.info/?p=1506&cpage=1#comment-99722 Wed, 03 Sep 2008 20:07:32 +0000 http://designnotes.info/?p=1506#comment-99722 To me, the opportunity for a repetitive type/word treatment is not 'er' but the first two letters of Bell: 'Be.'

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By: Mix http://designnotes.info/?p=1506&cpage=1#comment-99724 Wed, 03 Sep 2008 18:26:57 +0000 http://designnotes.info/?p=1506#comment-99724 See now I didn't mind the beavers and I freaking hate animal characters promoting a product. It wasn't my favorite campaign in the world but I think it gave the company some relatable personality. That's my major beef with this campaign. No personality, it's just another big corporation and with the current phone company struggle I think that's going to be a negative thing when it comes down to consumer attitude.

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By: derekkinsman http://designnotes.info/?p=1506&cpage=1#comment-99723 Wed, 03 Sep 2008 18:09:52 +0000 http://designnotes.info/?p=1506#comment-99723 Hi Michael, being a designer from Toronto I thought I may add some Canadian feedback. I'm not a fan of the individual components, but the entire rebrand I find quite well done. The “er” didn't make sense, but it definitely had people talking. Or looking rather. And the follow through with the full ads kept the concept going. The new logo is alright. Needs some spacing around the “e”. I fully enjoy the website, it's probably the most usable Canadian telecom website—I know, not many, but try getting around the Rogers & Fido sites. I think the Apple look works well for corporate websites. Less stock images makes the design cleaner.

And, I think we should all look at the previous Bell marketing and advertising campaign. Yes, the two beavers. Those characters were so annoying and stupid that every time I saw them on TV I wanted to run into a wall.

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