It seems a lot of design books have the tendency of asking subjective questions. But then again graphic design is very subjective.
You brought up a good point about how they interviewed the designers through email – I like peoples first gut reactions to questions instead of doing interviews through email. People tend to give you a more sanitized version of their answer. I have done interviews through emails and didn't understand (or didn't like the person's answer) and called them up to clarify – their new clearer answers were always different from what they emailed me.
This isn’t an old wives’ tale or some kind of ideology; it’s backed up by science. Read Susan Pinker’s The Sexual Paradox and come back and tell me you’re surprised that “leaders” of the design field are, on the whole, male. It is not related to male- or female-specific talent or sexist discrimination in the workplace.]]>