We hope it works out as well. For too long manufacturing has been over costly, risky, and time consuming. We are hoping that Joy de Vivre will allow more designers to get thier stuff made without us or them risking a lot of money on whether it will be successful or not.
I suppose it's a case of who your customer is. If your customer is the “I want this now” type, then you'll probably lose out. But if your customer is more of a “I want this because it's unique”, then I suspect that the audience is larger. Wanting it now and wanting it because it's special are two different audiences because where the former will move onto something else if they can't buy it now, the latter will see the value in it being unique and because of this perceived value, will be willing to wait longer and this would justify the 16 week funding period.
Great idea and I hope it succeeds.]]>