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Comments on: Branding Issues: Flickr + Yahoo + Microsoft http://designnotes.info/?p=1906 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.7 By: Paul http://designnotes.info/?p=1906&cpage=1#comment-100036 Tue, 13 Oct 2009 04:13:11 +0000 http://designnotes.info/?p=1906#comment-100036 I've only recently noticed the “by Yahoo” addition to the Flickr logo. I did a web search and found a Flickr blog from 2005 mentioning the acquisition and they assured users that nothing, including the Flickr logo , would ever change.

By: Jon Proeber http://designnotes.info/?p=1906&cpage=1#comment-100035 Tue, 29 Sep 2009 22:40:53 +0000 http://designnotes.info/?p=1906#comment-100035 That is a little bizzarre considering both Microsoft and Yahoo! just launched competing $100 million “search” ad campaigns. Nonetheless, I do find it extremely profitable to give brand's another boost of mindshare by putting their logo in places like this.

By: Matt Daniels http://designnotes.info/?p=1906&cpage=1#comment-100037 Tue, 29 Sep 2009 05:24:08 +0000 http://designnotes.info/?p=1906#comment-100037 I don't blame Yahoo for the logo change. Most people probably don't realize that Flickr is owned by Yahoo. From a shareholder perspective, it makes sense to put a few of its properties under the Yahoo masterbrand.

Your example is a tough case. From a brand consulting perspective, I'd consider which brands have the most equity and stick with that. But to your point, there is so much bureaucracy that it wouldn't matter what the data showed. Perhaps it's just the company with the most power?

By: michaelsurtees http://designnotes.info/?p=1906&cpage=1#comment-100039 Fri, 25 Sep 2009 02:49:28 +0000 http://designnotes.info/?p=1906#comment-100039 Good questions, I'd say for both consumer and B2B…

By: inakiescudero http://designnotes.info/?p=1906&cpage=1#comment-100038 Fri, 25 Sep 2009 02:39:26 +0000 http://designnotes.info/?p=1906#comment-100038 Interesting dilemma.
My question is this, is the logo for the consumer or for B to B purposes?

I ask because logos are a reason of pride for brands but consumers are more practical, and not so stuck in logos and taglines.
What are you offering to me?
what is this service for?
How are you better my life?

Perhaps the question to solve your riddle should be asked from the consumers mindset instead of from the brand mindset?