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Comments on: Cashmere Toilet Paper http://designnotes.info/?p=325 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: Steve Portigal http://designnotes.info/?p=325&cpage=1#comment-506 Tue, 16 Aug 2005 21:51:00 +0000 http://designnotes.info/?p=325#comment-506 I was really intrigued by the numbers – not at my fingers at this moment – but the amount in spending per year they were able to extract from consumers by moving them up in coffee vs. the amount per year between the regular and current “premium” toilet paper. It was an interesting, if cold, analysis. At least the article tackled the cultural problems around premium TP, but their examples from elsewhere around the world made it seem like a fait accompli.

I found some funny examples of copy and imagery by chasing down some links in that article, and I’ve put ’em on my blog

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