Back to the app, the social aspect was the part I was most excited about and it kills me how difficult it is to find friends on Up. Why is there no Facebook or Twitter integration? This is baffling. The search function for friends is ridiculously difficult to use, and I don’t think there is any way to discover other friends who are using the device if you don’t already know they’re on there. From what I understand this is a fairly simple feature to add and I don’t understand why it wasn’t built in at launch. I share Alexia’s dream of Up seamlessly integrating with social services, but for now it’s a major social FAIL.
To summarize, I like the Up and still think it has tremendous potential. I still might choose it over Fitbit for that reason (a lot of these issues can be solved with software updates), as well as the buzz reminders. But if you aren’t the social butterfly I am (or if you happen to be an Android user) at this stage Fitbit is still an excellent alternative if you’re just looking to move more for health reasons.