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Comments on: How changing a name has made people buy more coffee http://designnotes.info/?p=644 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.7 By: Sara http://designnotes.info/?p=644&cpage=1#comment-1548 Tue, 27 Jun 2006 17:42:23 +0000 http://designnotes.info/?p=644#comment-1548 Every time the Starbucks barista asks me “What size?” I say, “The smallest.” And she politely corrects me. “Oh, a tall?”

No, I just want a small. Small is my size. I like small portions of food, small clothing and a small chai tea. The name “tall” makes no sense. It’s like saying “even our littlest size is still big.” Like they are pushing the “bigger is better” agenda.

I am trying to make a statement by NOT using their lingo, and yet they are stubbornly well-taught to “train the public” about their naming convention.

I’m so relieved that someone is choosing intuition over branding.

By: michael http://designnotes.info/?p=644&cpage=1#comment-1547 Sat, 10 Jun 2006 14:24:11 +0000 http://designnotes.info/?p=644#comment-1547 “3-1/2 cans of soda — as its large it pretty big”, I wonder when they decide to go extra large if they’ll use a pail.

By: Steve Portigal http://designnotes.info/?p=644&cpage=1#comment-1546 Sat, 10 Jun 2006 08:06:57 +0000 http://designnotes.info/?p=644#comment-1546 And now this – http://today.reuters.com/business/newsArticle.aspx?type=realEstateRestaurantsHotels&storyID=nN09213623

Wendy’s is replacing Biggie with Medium and then adding a Large that is really freakin’ huge.

By: michaelSurtees http://designnotes.info/?p=644&cpage=1#comment-1545 Thu, 25 May 2006 05:20:00 +0000 http://designnotes.info/?p=644#comment-1545 Thanks for your insights Steve. Just from my personal experiences w/ getting coffee at Second Cup, I always order a large. Now that the size has changed I’m not going to go down and ask for a medium.

Peressini, don’t give yourself too hard of a time. It’s hard enough for me to pronounce the different starbucks cups, so I just point.

By: Christina http://designnotes.info/?p=644&cpage=1#comment-1544 Wed, 24 May 2006 22:22:00 +0000 http://designnotes.info/?p=644#comment-1544 Yay! We can comment now!

I used to think the coffee vocabulary was so fabricated but they learned that the ‘venti’ is named so because it is a 20 oz cup. Lightbulb moment. Shamefor for an Italian too.

By: Steve Portigal http://designnotes.info/?p=644&cpage=1#comment-1543 Wed, 24 May 2006 18:58:00 +0000 http://designnotes.info/?p=644#comment-1543 This is very interesting since it seems directly opposite of the prevailing trend from the past 7 or so years. Is this a side-effect of the McDonald’s dropping of their super-sizes? Now things are shifting back to a more healthy and more user-friendly nomenclature?

This is really huge, and I haven’t seen this anywhere.