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Comments on: ad_space http://designnotes.info/?p=774 Testing & Sprinting Mon, 20 Feb 2017 09:49:00 +0000 hourly 1 https://wordpress.org/?v=4.7.6 By: Michael Surtees http://designnotes.info/?p=774&cpage=1#comment-2392 Tue, 24 Oct 2006 17:44:16 +0000 http://designnotes.info/?p=774#comment-2392 Interesting observation Steve, do you have any url examples that show ads in a less typical placement that illustrates your lunch guy’s points that are more successful? While I can understand what your saying, I wonder if the totalitarian web design sympathizers out there will let things evolve.

By: Steve Portigal http://designnotes.info/?p=774&cpage=1#comment-2391 Tue, 24 Oct 2006 17:15:10 +0000 http://designnotes.info/?p=774#comment-2391 I had lunch with someone on Friday who explained how this is old thinking. That things are changing so rapidly; people learn very quickly to ignore ad areas, banner spaces, etc. It’s a complex organic system that evolves as quickly as it can be measured. Put the ads over here, then attention will shift elsewhere as people collectively learn. My lunch guy had a story about meeting a prospective client who explained this to their total disbelief, and pulled out longitudinal data from a major newspaper to prove it.

Web page advertising is an emergent system. I suspect those that see it as such will stay ahead of the game.