It is funny to see that although digital technology has enabled us to re-imagine analog technology, most still rely on the past iconography. I can’t wait for someone to break the mold and start creating new forms for the digital realm.
Although I think some digital practitioners have done an exceptional job of busting apart old molds (Yugo Nakamura comes to mind; Joshua Davis, Hillman Curtis, Amy Franceschini…hmm, Flash seems to be the common thread here), I’ve been thinking along these lines too recently, especially since seeing this offering from the Lancet:
(the link will be good for about a month)
Like the NYT and others they’re clearly rethinking the ways in which they deliver publications electronically, but not rethinking the, as you put it, iconography. A gesture toward “authenticity” in this age of electronic reproduction. When web design was finding its way in the mid- to late nineties, it often mimicked print, and that was an early criticism. (Interestingly, what you’re starting to see now, over the past couple of years it seems, is print sampling design elements originating on the web. This sometimes surfaces in the NYT Sunday mag. If I can find some examples lying around, I’ll scan and post.)]]>