High’n Low Silicone Shim

High’n Low Silicone Shim

Design wise, it’s always cool to see what people you know are up to after a couple of years of working. This is especially true of some of the industrial designers that have come out of the University of Alberta where I went to school many years ago. One of these id guys who made the move from Edmonton to Toronto and interned at Karim Rashid Inc. in NYC is Joel Yatscoff.

Unfortunately I missed meeting up w/ him here recently in NYC for the ICFF, but he passed me on a press release for a pretty cool product that a lot of people could use. The High’n Low Silicone Shim designed by Joel and his NYTO Studios partner Bradley Price is something I would hope a lot of cafe’s and restaurants would want to pick up.

The press release in their own words: Few things are as frustrating as a wobbly table or chair. While you are trying to enjoy a pleasant meal, the slightest movement sloshes your drinks around usually resulting in your beverage ending up on your lap. Many people remedy this situation by cramming the nearest objects they can find under the short leg. In most cases, the solution is the ubiquitous pink packets of Sweet n’ Low sugar substitute.

NYTO asked, why not create a product meant specifically to address this behaviour and solve the problem of the rocking table? Small enough to fit in your pocket or wallet, the High’n Low shim is a silicone wafer perfectly sized to wedge under that annoying table leg, so that you can enjoy your meal and your drinks free from mess.

The High’n Low Silicone Shim Substitute is searching for interested manufacturers…

For further information:
NYTO Studios
Joel Yatscoff and Bradley Price

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