What happened to the red in the Pringles box?!?

What happened to the packaging of Diet Pepsi and Pringles?!?

The good ol'days

I was more than a little surprised to see the delivery from Fresh Direct last night. While I’m still trying to get used to the new packaging for the Diet Pepsi bottle, the new Pringles box made me sad. They’ve chosen to replace the red and silver colouring w/ a new age (and slightly girly) purple. From what I’ve read and seen, colour before a lot of other visual elements is what draws people to a product, creates emotion and is what they remember first. After that they fill in the other details. I just don’t understand why they turned a fairly iconic red box into something that I’m now embarrassed to pick up. If I had to run across the street to pick up some beer at my local drugstore, I’m sure not going to be placing those Pringles beside it. I hope this is just some quick summer campaign and then they’ll revert back in the fall to red. Though if the trend of other packaging is any indication I might have to go on a diet and find something new.

Blog Widget by LinkWithin
  • http://www.noahbrier.com Noah Brier

    Two questions:

    1. Could it be because it’s reduced fat?
    2. Do you always keep Pringles in the fridge, or was it just for this photo?

  • http://designnotes.info/ michael

    Two answers:

    1. No, the reduced fat Pringles are the ones I used to eat.

    2. Yes, they’re usually in the fridge – not my choice but there’s some compromises in life a guy has to make…

  • http://www.flickr.com/photos/myszka/ Myszka

    That purple makes it look like it’s Crystal Light inside. Or tampons.

  • http://designnotes.info/ michael

    I think I may have been thinking that subconsciously Kathy – thanks for spelling it out.

  • http://oakieoakie.blogspot.com oakie

    New Mr.Pringles looks younger but less hair

  • http://carolynannahallgmail.com Carolyn

    OK, I have to ask, whilst it’s a choice you didn’t make, what is the rational behind them being ‘cooled?’

  • http://designnotes.info/ michael

    Carolyn – a good question deserves a good answer, unfortunately my response probably won’t be that fascinating. The less food that’s left out for little bugs to smell, the less likely they’ll come to visit. We’ve never had an issue in our apartment, but why take chances?

  • http://DieBehandschuhtehande Julius Pringle