After watching Entourage tonight, there was a commercial for HBO’s new show Voyeur. The trailer was fairly restrained, just showing enough while the music enhanced the tension and drama. At the end there was the obligatory url to check it out. I’m not a huge fan of sites that are all flash, but I think http://hbovoyeur.com/ did a really good job of making an exploratory experience that made me want to get more info. Aside from just being able to discover new things with minimal load times between clicks, I like how they showed the same information in a couple different ways. Like I mentioned there’s the flash where I click to discover new things, but there’s also a film trailer that uses the same content of the website, but shows the story in the more typical passive viewer format. Of course these movie files are quite large so you have to download them to watch.
In a some respects this type of hyper realistic web site reminds me of www.michelinman.com/forward/ site where there’s the rendering of the image for both a tv campaign and website. There’s consideration for more then one medium. There’s the thirty second spot that gets the point across, and the website that people could spend five second, five minutes or come back five times to.