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My ode to orange? | DesignNotes by Michael Surtees

My ode to orange?

My ode to orange

I’ve noticed an alarming amount of orange on my desk today. So I thought it would be interesting to spend a couple minutes discovering the psychology of orange via links.

From about.com:
· Orange is a combination of yellow and red and is considered an energetic color.
· Orange calls to mind feelings of excitement, enthusiasm, and warmth.
·Orange is often used to draw attention, such as in traffic signs and advertising.

From Wikipedia:
· Calm, depth, natural organisms, nature, richness, rusticism, stability, tradition, anachronism, boorishness, dirt, dullness, filth, heaviness, poverty, roughness, earth (classical element)
· Web colour orange, defined as FFA500
· In English heraldry, orange is considered synonymous with the tincture tenne, and supposedly denotes strength, honor, generosity, and prosperity[citation needed]. However, its use as a heraldic tincture is relatively rare, as it is considered a “stain” (a deprecated tincture) by some. In continental heraldry, tenne is more often deemed to denote a burnt orange colour.

From Colour Therapy Healing:
On the psycho-spiritual level, this chakra relates to self respect. That is to say having the ability to give ourselves the freedom to be ourselves and to respect our own boundaries and requirements and, by the same token, having respect for the boundaries of others. Orange is the colour of creativity and we should give ourselves the space to have creative time just for us.

From Color Wheel Pro:
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.

Dark orange can mean deceit and distrust.

Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.

Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

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  • caroline

    thanks for posting that research on orange – i have always been interested in looking that up, but never did!

  • http://designnotes.info/ michael

    no worries – colour is interesting b/c it works on a number of levels, it is one of those things that is packed with feelings and meaning, even when we’re not looking for it.