I just finished listening to Act One of an old but now new episode of This American Life titled Crispy with the Rock. The story of two amateurs meeting the pros. One is a teenager in New Jersey; the other, our reporter. Joel Lovell visits 19-year-old Luis Da Silva, one of the stars of a popular series of Nike commercials featuring professional and amateur basketball players doing dribbling tricks. Luis didn’t even start for his high school basketball team. (17 minutes)
Above is the extended two and a half minute commercial from Nike Basketball. The video in itself is blog worthy though getting some of the background story makes it better. I’m not even a basketball fan, but I’d recommend watching the video once, listen to the podcast at http://thisamericanlife.org/Radio_Episode.aspx?episode=192 and then play the video again, but this time just listen to the sound and not the visuals – it’s music.