It’s been hard to miss seeing all the red and black posters/billboards for the movie 30 Days of Night out there. I think they’re on boarderline overkill with all the placement. Though with that said I did see one smaller ad on a light pole that almost made it a great idea. Through typical low-fi means of a photo copier, hand writing and some red dye, the light pole becomes a place to communicate through more authentic means. The pole is usually reserved for mover’s or guitar lesson ads. The movers haven’t alloted any money to advertising and the pole is about close and fast with the least amount of work as one could get to the people they want to talk to. The 30 Day’s ad was so close to being kind of cool and fun, but made itself too obvious with the postcard right above it. It’s great to play off the visual vocabulary that was already started with the billboards, but to re-emphasize things down below without having faith in the visual clutter that they started is kind of short sighted and safe.