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Interview of Catalogtree by Serial Consign | DesignNotes by Michael Surtees

Interview of Catalogtree by Serial Consign

catalogtree image

Serial Consign has a good interview with Catalogtree, that dutch firm that does amazing information design – below is an excerpt of the interview at http://serialconsign.com/node/141

In examining your portfolio I notice your very distinct style of not only graphic design, but information visualization. Broadly speaking, what is your philosophy for graphically communicating data?

Our approach to design – not just in designing info-graphics – is to devise a set of rules by which the content should ‘behave’. A design is a visual outcome generated by these rules. We feel this way of working might be an answer to the flow of dynamic content in newer media and might give a fresh look on the processing of content in older media.

Data sets – large once especially – are perfect for this approach: The content shapes itself into an intriguing picture.

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