The Matrix Chart (2 x 2)

NYC to Seattle to NYC 24hr Trip

vino volo chart

The Approval Matrix - New York Magazine

I found myself in the Seattle-Tacoma International Airport (SEA) last night heading back to NYC on a red eye with a couple people from work. At Vino Volo in the airport, they had an interesting way to indicate how the wine would taste. They’ve created a small matrix with four categories; Bright, Rich, Light and Brooding. Each wine that they serve is marked with a dot to the corresponding flavour. As I was tasting a sample from the taste of Spain, the matrix reminded me of something else – the Approval Matrix – New York Magazine

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  • BlueKDesign

    There is even a book about the elegant 2×2 matrix. See The Power of the 2 x 2 Matrix: Using 2×2 Thinking to Solve Business Problems and Make Better Decisions

    Book Description
    By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.