How do you take a supplement and make it important? Tonight at the AIGA NY event T/STYLE: JANET FROELICH AND STEFANO TONCHI it was suggested that it takes one part understanding of typography, one part team, one part stylist, one part photographer and one part editor. It’s not by coincidence that I suggest typographer first and editor last. As much as editorial fashion in the know jokes go, the typography of T STYLE will be their legacy.
The actual presentation was fairly ad lib which I found intriguing b/c I doubt it was much different from Janet and Stefano’s day to day interactions. A slide would come up and each would throw their ideas out there. The dynamic between the two was interesting to watch. Observing who was listening to who, who was there to enhance the others words was curious.
The visuals that caught my attention where the number of “T” type explorations after it was deemed five more letters (style) was too much on the cover. Every single slide that had words on the page was crafted in a way that was desired to be read. The slides that contrasted nature and eyes series was probably one of my favs. Seeing the interpretations between stylist, photographer and art director in a simplified nature was refreshing.
The ending came with the promise of something original when T STYLE is unleashed on the web. I think there’s some well founded questions of a site that is entirely design in flash which was what was shown. I just hope that if there’s an element on their site that is blog worthy that I’ll have the proper url at the exact moment to be able to pass it on.