Over the last couple of years people in Canada have asked me if I’ve ever heard of the CBC Radio One program The Age of Persuasion. I would respond with yes I’ve heard of it, but no I haven’t listened to it. I’ve some how always been doing something around 11:30 Saturday morning without a radio within earshot. I’ve even emailed them asking when their going to podcast their show like most of the other programs on the CBC. At the moment they still aren’t podcasting the program but they’re doing the next best thing. They’re streaming it from the website – so it’s sort of archived and available to listen to when people choose to. I find it amusing that if you still want to listen to the show you have to be connected to a machine and not a portable listening to device.
The reason why I haven’t actually described the program yet is that I had known about the show by reputation but not by the actual content until I started listening to the program this week. The simplest way to describe it is if you’re in a creative field you’ll appreciate how Terry O’Reilly spins his narrative of advertising that is typically rooted in some sort of historical context. Thankfully it doesn’t go into a preechy Canadian way that some radio programs do that seem to come out of the same school of thought as Naomi Klein’s book No Logo. If you’re curious you can listen to this year’s shows so far at www.cbc.ca/ageofpersuasion