Recently I was passed on a link from electricArtists who were mentioning the launch of the Awearness Blog, a project that they did for Kenneth Cole Productions. A couple days before that I discovered Kareem Abdul-Jabbar Blog that’s published on the Los Angeles Times site. It’s interesting to compare the two sites on the basis of the names behind the two sites and to consider the motivation for the blogs. The Awearness Blog has the advantage of a number of contributers while Kareem’s blog is essentially written by one person.
Another advantage that the Awearness blog has is that it’s specifically designed for four categories (Hard Times, Political Landscape, Social Rights, Well Being) while Kareem’s blog has to deal with a fairly strict LAT template – his categories (Black History, Books, Education, Football, Music, On the Rebound, physical fitness, Politics, Skyhook, Sports) were at the bottom of the right page was a bit tough to find. Aside from the problem of finding all the categories it does have one advantage – if Awearness wants to add another category it’s not going to fit on the top of the banner.
There’s as many reasons to have a blog as there are blogs out there and they all measure success differently. I haven’t read every post from either blog so it’s unfair to compare the content post for post. Most blogs tend to last if they can make it past the hundred day mark. If they still have something relevant to say after that point readers are more likely to keep up with it. Both blogs are fairly new so it will be interesting to see how time shapes the content.