I tend to notice things in two’s and lately there’s been a couple billboard posters that I’ve walked by and haven’t been bored of. It’s been a while since that’s been the case. What I like about the patterns that the two ads make is that they can be placed up in pieces randomly and they still work. The vans poster is really one long printed piece while the E one is a number of sheets put together. What’s surprising is that these are from two brands that can’t get any more main stream yet are visually kind of cool. But maybe it’s not as much of a surprise as this Creativity Online article Advertising Got Better suggests.

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