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Co-Branding | DesignNotes by Michael Surtees

Co-Branding

adidas and DIESEL

no logo

Walking down Wooster St. this morning I noticed in the window of an adidas store that it had a combo logo mark. It’s not too unique to see two companies cohabitating together to create a merger of styles like adidas and DIESEL. The thing that caught my attention was that before I even knew read the companies logos i saw the branded colours. Again that’s not a significant thing in itself but the fact that the blue and red are so common did surprise me as I considered it.

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