Paul Arden and It’s Not How Good You Are, It’s How Good You Want To Be

paul arden

Whenever I talk about books w/ other designers or creatives, I always ask if they’ve read It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. It’s not a long nor complicated book but by far one of the most influential books that I’ve ever read. Part psychological, part creative and part practical, it’s a book that dares you to dream while at the same time giving you tools of observation that will last a lifetime whether you’re in advertising, online digital or a photographer for that matter. If you haven’t ever heard of this book before you should pick it up on your way home tonight. I mention this book now after following a link to Creative Review’s Blog about Paul Arden’s passing via Design Observer. The design world would be a better place if only there were more design books similar to the attitude of giving back as opposed to look at me monographs.

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  • Noah Brier

    I found Momus's slightly less positive take on Arden's work interesting . . .

  • michaelsurtees

    thanks for passing on that link as i would never had found it otherwise noah. it's a quaint summation. if there was something that i should have added to the suggestion that people should pick up the book, it was that if i hadn't read it i'm not sure if i would be typing this response where i am.

  • Noah Brier

    I'm with you Michael, I enjoyed it quite a bit. Just found it interesting to read another side of the story . . .

  • Johanna

    Sorry I'm responding so late… this is one of my favorite books. My father gave it to me in the summer of 2004 and it was one of the most inspirational things I had read at that point. Probably still.