Whenever I talk about books w/ other designers or creatives, I always ask if they’ve read It’s Not How Good You Are, It’s How Good You Want To Be by Paul Arden. It’s not a long nor complicated book but by far one of the most influential books that I’ve ever read. Part psychological, part creative and part practical, it’s a book that dares you to dream while at the same time giving you tools of observation that will last a lifetime whether you’re in advertising, online digital or a photographer for that matter. If you haven’t ever heard of this book before you should pick it up on your way home tonight. I mention this book now after following a link to Creative Review’s Blog about Paul Arden’s passing via Design Observer. The design world would be a better place if only there were more design books similar to the attitude of giving back as opposed to look at me monographs.