At the end of Roger Black’s talk last night held at Frog via AIGANY, I kind of wished he had started the talk how he ended it. My friend Vineet who I work with at Daylife asked him what he thought of web 2.0 design. The audience got a bit of a surprise commentary about how designers need to open up the reigns a bit on the online side. He referenced the popularity of the film Helvetica as an example where normal people are interested in fonts and want to have the ability to control how things look on their screen. The designers will be creating the structure but people will ultimately control the out put. Those ideas certainly weren’t there cornerstone of the talk though those ideas that he had about that are worth hearing more about from him. That concept is of particular note as I’m kind of doing something similar at the moment. I can’t say much more than that, but to hear some of the same ideas coming from someone else makes me consider that I’m on the right path at the moment though examples are not out there just yet.
Black framed the talk with his past experience’s from Rolling Stone and Newsweek magazines with a heavy emphasis on typography and how that influenced the layouts and what he was trying to accomplish to the reader. He then went on to talk briefly about Bloomberg’s internal system and how that translated to their website which is pictured above. The end consisted of some moderated questions and then was open to the audience afterwards. The talk was held at Frog which was a pretty good location for this event. It was the perfect night to have some wine on the terrace that they have before hearing one of the magazine greats.
Here’s some of my notes from the talk.
“People don’t remember the bad layouts, people back then tried things – they took risks”
“Playing against the expectation”
“Weight, stage and push forward”
“Web = blurry”
“Narrative design; YouTube vs. documnetry, Iraq vs. Vietnam”
“Web 2.0 – open it up”