I’m not a huge bball fan but I do have to tip my hat to how the NBA markets the playoffs (as opposed to the NHL which does a lackluster job). Instead of falling for the typical glitz the NBA just places two players together, looking straight into the camera describing what it means to be in the playoffs. Simple and effective. What makes the narrative even more compelling is that it’s relatable – good motivational stuff to get you through your day. Of course in the YouTube age there’s also a video explaining the process for the filming.