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I Hate Perfume, Ideas I Love | DesignNotes by Michael Surtees

I Hate Perfume, Ideas I Love

CB I Hate Perfume: Perfumes A-Z

CB I Hate Perfume: Accords A-Z

CB I Hate Perfume: HOME SPRAYS

On one level this post was suposed to be nothing more than just an excuse to show some real nice vials of perfume from the company CB I Hate Perfume. I first came across the Brooklyn based company via the packaging blog www.thedieline.com where I was immediately taken in by the sheer variety of small little coloured bottles and labels. Then I started going through the website and the stories that correspond to the idea behind the experience of scent were just as interesting if not more from a stand point of understanding how a company came to be. To paraphrase CB on Perfume “Not even music can stir the mind & heart so powerfully as one tiny whiff. Scent is always individual. Your sense of smell is one of the most unique things about you – more individual than your fingerprints, than the shape of your ear, than the pattern of your retina. Your sense of smell is one of the most important factors that defines you as YOU. The way you respond to any scent is unlike anyone else’s – no one remembers what you do, no one feels what you feel. There is a reason you remember certain scents so fondly – it’s the way nature designed you.”

There’s a fascinating rundown on the process of having a custom fragrance created in the CB CUSTOM BLENDED PERFUMES section of the site. It covers everything from how custom blending works to how the name of the scent will be chosen. If regular design studios had a conversational tone for their design process they’d be on to something. Other sections worth reading include why CB hates Perfume, a journal that is updated periodically and quite possibly the most fascinating aspect of the site being the section A Fairly Brief History of Me.

I’m currently reading the book Mental Models where there’s a particularly good quote that reminds me of what Christopher Brosius is trying to get across through text on the site. “When you start with the idea of making a thing, you’re artificaly limiting what you can deliver… Products are realized only as necessary artifacts to address customer needs. What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about.” And btw, if anyone is wondering what I typically wear – it’s currently L’homme by Yves Saint Laurent…

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  • http://tokyohanna.blogspot.com Johanna

    I know, isn't this place fantastic! I love how hidden it is and you can walk right by it if you're not paying attention. My friend Pam wrote about this in her blog, Phantasmaphile as well…