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Industrial Design at it’s Finest | DesignNotes by Michael Surtees

Industrial Design at it’s Finest

Beer Design

For better and worse – it never ceases to amaze me about how Coors Light is always looking for ways to improve their can technology. First there was their temperature technology that “identified cans which have reached optimal drinking temperature.” Now they’ve made it easier supposidly to drink beer by designing a second hole to allow for better flow. Seems like a great idea if you want to shotgun down a beer. My question is did they actually have comments suggesting their beer experience would be better if the beer flowed faster? I also shudder to think how many people worked on making that hole…

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