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REVIEW PART TWO: Design Mind from Frog Design (Issue 08, Numbers) | DesignNotes by Michael Surtees

REVIEW PART TWO: Design Mind from Frog Design (Issue 08, Numbers)

designmind frogdesign Numbers - Issue 08

designmind frogdesign Numbers - Issue 08

For the last couple of weeks I’ve been carrying Issue 08 of Design Mind everywhere my laptop went. I talked about the design of the magazine in part one of the review at http://designnotes.info/?p=1479 Usually that meant to work, the odd coffee place and from time to time outside. There was something comforting about having it in my hands. As I was going reading the whole issue I tried to pin point what magazines it reminded me of. If I were to create a vin diagram with three circles, the first big ring would be design, and the other two would be the Economist and Harvard Business Review. The intersection of the three circles would be where Design Minds would fall. For the most part the content was fairly high level which this reader appreciated.

Another question I had as I read through was who was this magazine intended for? Perspective clients, other designers and strategists, internally or somebody else entirely? Again I think there were articles that reached each of those groups. The Spiekerman interview was fun yet very smart at the same time. Often w/ interviews the interviewer w/ their questions can become a distracting part of the conversation – that wasn’t apparent w/ this conversation. Plus any designer that plays w/ type will appreciate the conversation about numbers. The article about one designer’s experience w/ his Hasselblad almost made me want to part w/ my Leica D-Lux 3 and go film again (almost).

There was only one page that stuck out in a weird way. It was a concept about Re-Skinning Reality. I couldn’t figure out how the mask idea fit into the concept of the issue on Numbers. I also felt that there was a lost opportunity to use information design to illustrate the article Calculated Design. That article really illustrated the value that design that can provide on a more than just a visual level that most graphic design magazines seem to miss.

People thumb through magazines, find something to glance at and move on. I paid more attention w/ this issue b/c I knew that I would be briefly reviewing it here on designNotes. If I’m feeling a bit smarter after taking the time to read something I consider it a success. While there wasn’t a revolutionary idea inside Design Minds that is going to change the future of design I did feel like I could have a more intelligent conversation w/ friends about design.

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Read REVIEW PART ONE: Design Mind from Frog Design at http://designnotes.info/?p=1479
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