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Richard Serra Quote | DesignNotes by Michael Surtees

Richard Serra Quote

inside the Dia:Beacon

Below is one of those quotes that’s good to read once in a while if you’re a designer or anybody else trying to do something interesting. It’s from Richard Serra’s Commencement titled If Not Now, When?

“Rather than being told which tools are available for which ends it is more useful to invent your own tools: As Audre Lorde has pointed out, “ … the master’s tools will never dismantle the master’s house.” Rules are overrated. They need to be changed by every generation. That is your most important mandate: If it’s not broken, break it. One way of coming to terms with the prevailing language of a cultural orthodoxy is to reject it. It may be necessary to invent tools and methods about which you know nothing, to act in ways that allow you to utilize the content of your personal experience, to form an obsession and to cut through the weight of your education. Obsession is what it comes down to. It is difficult to think without obsession, and it is impossible to create something without a foundation that is rigorous, incontrovertible, and, in fact, to some degree repetitive. Repetition is the ritual of obsession. Don’t confuse the obsession of repetition with learning by rote. I am suggesting a form of inquiry, a procedure to jumpstart the indecision of beginning.”


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