After reading the less than compelling outline about why members of the AIGA should remain members by their national president Richard Grefé titled How Is AIGA Helping Designers Survive the Recession? I wondered if graphic designers will ever get where things have been for a while and where they’re headed. Creativity and marketing the power of design (and thinking a star system is really going to make everything better) is a nice model for the nineties when every other article in business magazines were emphasizing design. Typically that press was about industrial design, but any mention of design helps everyone. Possibly the more eye rolling points with the AIGA outline is that people should still go to events (d’uh) and that people should stay strong. Sigh. Another point was about upgrading a designer’s skill set – it’s something I think about a lot myself. But if you don’t know what you’re doing with the tech. you’re not in any better of a place.
This brings me to a great post from Russell Davies that ties the core concept of anything that someone puts out on the net. If you understand this one thing, see it almost as a philosophy it will help you figure out where you need to improve in your tech. skill set. It will probably help how you see information too and put your work into context with how people will be using it. In the last paragraph of analogue natives Davies writes “So much joyful digital stuff is only a pleasure because it’s hugely convenient; quick, free, indoors, no heavy lifting. That’s enabled lovely little thoughts to get out there. But as ‘digital natives’ get more interested in the real world; embedding in it, augmenting it, connecting it, weaponising it, arduinoing it, printing it out, then those thoughts/things need to get better.” If what you’re working on doesn’t fit nicely into any of those points about “it”, you’re going to find yourself in a world of hurt. You’re choking the project in a way that it doesn’t have a chance to see its full potential.