After work last night I walked down the block to the Apple SoHo store to hear Michael Lebowitz and Joshua Hirsch of Big Spaceship. Before the talk I wasn’t planning to post anything but they had a lot of interesting points to consider. While I’m still in the camp that feels that online experiences serve more of a task based function (because who wants to sit in front of a computer all day?), Big Spaceship showed a number of examples of work that made me forget that I was in front of a screen. I was also struck when Michael mentioned a story about how a judge for an awards competition wrote a lengthy letter stating that what they had done “was not how a website should be”. Very good fodder to think about and ask have really gotten to that point where there is only one way to do things? I hope not.
Some other quick notes:
· It seems like they do as much w/ their hands as they do with being in front of the computer
· First example was an intro, they just played it. They then talked about how it was created, made the story interesting enough that you couldn’t help but want to see it played again.
· A lot of their projects have a sound component that played really nicely in the apple theatre. They didn’t talk about sound at, thinking about it now I should have asked them about it.
· The talk was very fluid with crowd interaction. They made it relaxed enough that people felt comfortable asking questions. Bonous from the audience that there wasn’t any stupid questions. Typically they would show a project reel and then crowd questions.
· If i was going to bring them in for a talk (you should invite them), I would be interested in seeing them do one less reel piece and show one project from the beginning to end. Start after the contract is signed for the project, and show everything from the beginning, middle to end. It would be fascinating to see.
· I noticed on their website home page that the links to their blog sites don’t work (what’s up with that?), but the interaction with signing up for their newsletter is kind of interesting. Actually opting out is what’s interesting…