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Outside posters in NYC over the weekend | DesignNotes by Michael Surtees

Outside posters in NYC over the weekend




Over the weekend walking around I came across a couple pretty smart posters side by side. It’s encouraging to see that in light of how the economy has tanked that there’s still some creative stuff being allowed out there. Each of the posters highlight a different method to get the same point across – retention/memorability and action. My fave. of the three is the first one where the word kijuju is repeated over and over again in a really cool way that’s sure to stop anyone in their tracks. That poster is also relying on anyone that’s interested in learning more by searching “kijuju” in google. The second poster is much more literal with the fact that it wants you the viewer to check out their website movie info. The unexpectedness comes from the fact that they’ve done a double run on the poster so they could throw out the url. It’s not super edgy by any means but is much more successful than the traditional action movie poster. The last poster is one in a series about different areas of NY that a moving company works in. For a lot of copy-writing it does a decent job of taking moving posters up a notch from the posters people are used to seeing on a pole.

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