If you’ve got four minutes I’d watch the two videos above to compare. One is a pretty good idea while the other smacks of an event that I suspect only marketing people would go to and probably think of as a cultural significant moment in their lives. What I really like about the Puma video that’s short enough to watch is they’ve turned a room into something pretty cool with some simple video techniques in a manner that I think a lot of other people could build of off. Adidas on the other hand presents a long video that shows a kind of dumb idea at best. Connecting painting to a white room and being able to express yourself in their padded environment seems a bit unreal.