I came across a timely survey from the D&AD Blog titled D&AD Members’ Survey: impact of the recession on creative business. The pdf that displays the info from the blog post looks like it was spit out of a ppt so I took the more interesting pieces of info re-displayed it. While the majority of membership of the D&AD is from the UK, I still think it’s quite valuable where ever your located. More interesting is that over 70% need to refocus attention, yet the number one way of doing it is with the same modus operandi of cost effectiveness, process and creative solutions that has been talked about for as long as the design industry decided it wanted to be more business than art. Something has got to give, creatives want to refocus yet haven’t learned to change their language or understanding of the current dynamics of diy.