For me personally, I don’t think there’s two more important quotes out there for a designer to consider. Zuzana Licko in an interview mentions “you read best what you read most” in 1990, while more recently during the 2008 US Presidential Election a student quipped “if the news is that important, it will find me”. They’re universal truths that are applicable to almost anything. It’s not a tech. thing, it’s not a print thing, it is a people experience thing. Everyone interprets their experiences the way they choose to—whether it’s consciously or subconsciously. Those two above quotes sum it up. If a designer reminds themselves about that every once in awhile, the action a designer needs to make becomes a lot more possible.