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Perfect Ending to Design and Advertising as We Knew It | DesignNotes by Michael Surtees

Perfect Ending to Design and Advertising as We Knew It

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D&AD New Blood_1242734621467

I’ve always been a fan of what the D&AD have pushed out in terms of work. They’ve been able to elevate work that typically get’s lost within the American Design Press and Organizations here. With that being what it is, I couldn’t help but look at the latest http://newblood.dandad.org/ push as a bit old. The guy or girl that’s a design star is an old concept that lost its meaning a while ago. I just can’t help but wonder is this nothing more then some huge ego stroke? Is this the best that a designer can aspire to? Some photo series taken by an up and coming photographer (Nadav Kander, he shot the 2009 Inauguration Gallery, and how nice is it that we get a behind the scenes photo too?) that advertises themselves to a walled industry? Actually it probably reflects a perfect ending to design and advertising as we knew it. You should read the comments on the Creative Review blog—I’m glad I’m not the only person that thinks these posters are tired. Unfortunately what does get lost with the campaign is that the site that shows their members is a good start to finding graduate work—it’s just too bad that there wasn’t a progressive way to get out the message aside from ego and inward looking.

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  • http://andyjacobson.com/ andyjacobson

    I can’t help but think it would have been a better promotion if they had kept everything the same except replace the image with the work being seen. headline would have been that much more powerful.

  • http://www.uniqueepitome.blogspot.com/ Marc Rapp

    self-edification, indeed. It looks interesting but lacks a motivating concept.

  • https://twitter.com/mel_chirps/ Meryl Friedman

    While these photographs themselves are quite, well, “pretty,” this whole thing does seem like too much ego inflation. After all, we all know ADs and CDs who think they are creative gods among men, but for me at least, I don't want to encourage that!!!

  • http://andyjacobson.com/ andyjacobson

    I can't help but think it would have been a better promotion if they had kept everything the same except replace the image with the work being seen. headline would have been that much more powerful.

  • http://www.kevin-mccauley.com/ Kevin McCauley

    The CR comments are indeed great: “The charisma is just pouring out of those posters.”

    This made me cringe, and I'm hanging on to a shred of hope that maybe that was the desired response — maybe they're in on the joke? — but it's looking unlikely.

  • http://nerdski.com/ nerdski

    What are you guys talking about? I think the imagery is inspiring and works so well. It promotes the ability to stride to be the best in the creative industry. It is hard times right now for creative professionals and the message “I'll be there” is a bit of a reassurance. No matter what the circumstances the designer is here to stay.

  • Stephanie L.

    As a recent graduate, I don't recognize half these people, so I suppose these posters are not meant for us. However, if it's geared toward the working design industry, then it's more understandable. I would then see the message as a challenge to designers/companies out there to come out and support the new bloods, which we truly need because we are scared shitless in this economic crisis. In that case, shouldn't the designers be looking into the camera so that there's more of an impact? It would read more as, “We're going to grab all the great new talent and you'll just have to sift through hundreds of online portfolio in your mailbox, sucker!”.

  • http://www.seotrafficspider.com/ Edward Izzys

    Interesting!

    I would definitely read the comments.