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Inside the Nooka pop up shop | DesignNotes by Michael Surtees

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop

Inside the Nooka pop up shop


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With only a couple weeks left I thought it was time to visit a friend to DesignNotes blog, the Nooka pop up shop. When Matthew told me about the idea a while ago I was intrigued to see some of his new products that he had been mentioning for a while. There was a new wallet, a vegetarian friendly belt (sans leather) and a fragrance. What I didn’t expect to see was all the collaborative watch projects he has done to be on display too.

Often I talk about the benefits of digital. Online is great for this, that and everything else. But what it doesn’t do well is show jpgs of things in real life. That’s why a seeing products in person gives an entirely different experience and why a pop up shop that can display designs in person is helpful. Sure you’re reading about this online, and hopefully my photos convey scale, but to walk around enjoying everything in person is much more fun.

Nooka has a unique cult following that transcends a lot of logic. People are always mentioning it on twitter and shooting pics on flickr. Matthew probably interacts with his fans on a level that I haven’t seen anyone else attempt. His blog allows him to pass on info about the culture around Nooka which I think is cool. So to see all of that extended to a store for a limited time was nice. Now if there was a way to connect all that digital stuff to the outside world what an experience that would be.

If you’re curious to see the Nooka pop up shop and you’re in NYC, it’s located at 330 east 11th street for a limited time.

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  • furnitureanddesignideas

    I think his design really resonates with people. It's easy to see why all the twitter personalities would be so intrigued by the designs.

    Nicolette
    http://www.furnitureanddesignideas.com/

  • http://www.leandaryan.com/ Leanda Ryan

    Will be adding this store to list of things to do when I visit in September, I've wanted a Nooka watch for a while, but I haven't come across them in the UK yet.

  • http://designnotes.info/ michaelsurtees

    I hate to tell you this but I think the store is up for a couple more weeks. By September it will be closed.

  • http://vectroave.com/ lph

    im sorry i missed it, Nooka is a very cool brand.

    Minimal and futuristic FTW