A variation of the above quote was mentioned to me tonight. I was working on an update to the DesignNotes “brand” when that pricing concept came up. Upendra who’s the CEO of Daylife where I work offered to hand draw my logo for free. When I asked him what it would cost, he said nothing. But if I didn’t use it, it would cost me a hundred bucks. He aptly calls it Shardanand’s Gambit. Of course he was joking (I think), but it raises an interesting proposition. As absurd as the question is, if you had the choice once in a while working with a client that would pay you more for not using a design than if they did—would you take the job, and what outcome would you want?