Recently I’ve started to reflect on DesignNotes from the beginning till know, trying to figure out where I can make quick improvements while looking towards the bigger goals. While first and foremost I’ve been using this blog as a place to learn and test out ideas, perhaps there’s other things I can bring out. I’ve updated my logo, there’s a business card coming and those changes will find their way to my www.michaelsurtees.com soon. I’m also starting to work on some plans on paper that are too early in the making to share. An obvious question that I get asked from time to time which I have a hard time answering is “what is your blog about?”. I usually try to respond with “talking about my daily experience and observations with design”. Sometimes it works, sometimes it doesn’t.
In the book Brand Gap there’s a great saying about brands, “a brand isn’t what YOU say it is but what THEY say it is”. Keeping that in mind I looked at what people were tagging DesignNotes on Delicious with. While the tags only reflect what people using Delicious think, it’s still interesting for me to see what people consider this blog. I was a bit surprised to see inspiration and culture so high up, but I’ll take it. Another surprise that tech was no where to be found, not such a bad thing considering I like to explore what the result of tech is. While I could have collapsed blog & blogs, graphic & graphics, and possibly designblog into other categories, it really wouldn’t have changed the order much. For me, if I look at those tags as a whole, there’s a lot that incompass’ what I’m interested in. I guess I don’t feel so bad that I don’t have a one liner about what DesignNotes is just yet, but knowing the above information helps put things into perspective.