I don’t think there’s a lot to be said for spec work except when 1. the client didn’t actually ask for it, (It is starting to appear that WWF Brazil did approve of the ad) 2. was offensive and 3. was thought highly enough by peers to be awarded “Merit”.
You can read WWF’s press release of the unauthorized ad campaign at www.worldwildlife.org/who/media/press/2009/WWFPresitem13540.html
It’s been taken down…
And for a limited time (I hope), the One Award web site showcasing the ad: www.oneclub.org/os/os/showcase/?year=2009&id=10486
UPDATE: Looks like the Denver Egotist has a lot more info
This is getting frustrating, it seems like WWF did approve the ad and wasn’t being honest with their first press release. There’s a couple more updated pieces of info coming to light. You can go to the Daily Telegraph which has a good account of what the hell is going on.