Two things that interest me are books and photography. I didn’t know anything about Marc Joseph before tonight’s talk, but when I learned that a photographer was going to be talking about a book my eyes widened. The underlying feeling that I got from Marc was that he plans things quite methodically. There was a consistent pace in the story he was telling, he would refer to points earlier in the talk and build from that, and none of the images had captions yet he could all but once talk in detail about the location and point to a story with the photos. He also admitted that the images used for his latest book New and Used were going to be developed in large scale (3X their original size) and that he wanted to make the images of books and music stores seem prominent.
Before talking in depth about the book, he showed the images by themselves. What I don’t think many people realized is that the images on the projection screen were probably near the scale that they will be developed to be seen on the walls. When Marc went through the book in pdf form, it was interesting to see that there were no captions nor text to correspond with the images. The essays and poems that went inside the book seemed to divide the photos in a very systematical way. Marc mentioned near the end of the talk that he was ruthless in the editing choice of the images, and worked very hard not to seem repetitive with the images. In the case of staying away from the images being to predictable, he succeeded.
In a lot of ways I think this talk was more of a benefit for me in the AIGA’s NY Small Talk series than the first b/c it was a fairly honest talk about an artist working within the constructs of design. I’m also pondering some ideas with books and photos for my own sake, and to hear what his motivation and process were, it helped create a frame of reference for me in the near future.