Most lunch afternoons at work I try to take a couple minutes to walk around Soho seeing what’s going on. While I’m noticing certain patterns of people hanging outside of the coffee shops or eating food on stairs it’s far from boring. It’s also fun to pick out things that may have been in front of me for quite a while, yet took a regular Tuesday to notice. For instance today I’ve probably walked by Opening Ceremony a ton of times, and for quite a while they’ve had a vinyl sign with an outline of the US map. Today for the first time I noticed it had changed—maybe it’s new, though it could be weeks old. In any case I thought it was worth pointing out. There’s a number of visual plays going on that seem simple yet could have gone bad (which thankfully it didn’t.) The OC is echoing the name while contained in a somewhat familiar face pattern. The funky type isn’t taking itself too seriously while at the same time being unique enough that it’s not going to be knocked off anytime soon. That being good as they’re a block away from Canal St.