While this logo mashup is a bit extreme, in some executives eyes this would be perfectly acceptable corporate synergy for a couple brands. I know, it’s scary. The bigger question is this: you’re a reputable brand consultancy and a big west coast client comes to you asking for advice. They’re three brands that want to keep their own separate cultures, but share resources. The deal breaker is that they’re not willing to rebrand into a new organizational name, and the logos can’t change. What do you do aside from respectfully declining the job? Is there a smart solution—I may be mistaken but I don’t think Philip Meggs ever documented a case study like this.