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Quotes from AIGA NY: MY DOG AND PONY II #AIGAconnect | DesignNotes by Michael Surtees

Quotes from AIGA NY: MY DOG AND PONY II #AIGAconnect

MY DOG AND PONY II QUOTES

The above image captured some of the more memorable quotes that I heard last night at the successful AIGA NY MEMBERS SERIES: MY DOG AND PONY II. Each of the invited presenters ran through a project as though it’s been presented for the first time to a client. Just like the previous event held last April (review here), I think these types of events are incredibly valuable. They help grow the profession through best practices in a somewhat real environment. If there’s a catch, I don’t think a local design group should hold them more than two or three times a year. If they’re done too many times they loose a bit of steam.

Jonathan Alger of C&G Partners talked as though we were the New York Yankees. What I was kind of curious to hear about after the presentation was what it was like working with a baseball client. Debbie Millman of Sterling Brands convinced us why she was presenting the best orange juice package out there. Liz Danzico of Bobulate and Jessi Arrington of WORKSHOP reminded us why we should treat people the way we want to be treated. And Michael Bierut of Pentagram was the most quotable with what seemed like one memorable set of words after another…

QUOTES:
Jonathan Alger of C&G Partners: “never do” and “unused areas”…

Debbie Millman of Sterling Brands: “owning the door” and “show the work in context”…

Liz Danzico of Bobulate and Jessi Arrington of WORKSHOP: “access points” and “action this action acted”…

Michael Bierut of Pentagram: “trick of it” and “once you have the one that works, it’s easy”…

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  • jonsel

    Can you expand on these quotes a little, Michael? Maybe some context, as Debbie would say?

  • http://designnotes.info/ michaelsurtees

    good comment, I'll try to give a bit more colour to each with what I remember if I have the time today…